Located in Avila Beach Peloton Cellars is part of the urban tasting rooms located downtown. Peloton is the French word for “group.” Professional cycling uses this term to denote the main pack of riders in a race. Winemaker Bill Kesselring and his wife are passionate about cycling and wine, this label pays homage to both. Tasting fee is $12 waived with a 2 bottle purchase. Children, pets and outside food is welcome. Proximity to stairs and bike storage does not make this a good destination for cycling.